RE: [californiadisasters] bigbear /dormer - media

Comments to lessons learned: If you have confidence in the media, you are mistaken. Their job is not to report, but to get the most rating$. In this case, once someone started a rumor, they ran with it as fact.  First to report is a big deal.  Public in general does not care about accuracy, just the headlines. The PIO is important, but should not have to monitor the media.  That should be done by the media, so no chance of anything there. Monday morning quarterbacking of the PIO is easy, their job is just to report facts, not hype. The afternoon television talk shows that lead the news is a very good reason to find another source for reliable information. As a comment - KFI 640 radio news maybe the best source for accuracy.  Mark

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